Big things are happening, y’all! Lone Star Living is getting a brand-new look, and we’re so excited to take you along on this journey with us. If you’ve strolled through the blooms department at your local H-E-B lately, you may have noticed something a little different about our bouquets—and that’s just the beginning.
It’s out with the brown and in with the blue! We’d like to formally introduce our NEW DENIM-INSPIRED BOUQUET SLEEVE! Our beloved brown sleeves have been a familiar sight in H-E-B for years, wrapping your favorite Lone Star Living bouquets. But as of now, we’re officially stepping into our denim era.
Why Denim?
Denim is more than just fabric—it’s part of Texas culture. From boots and jeans to classic Western vibes, denim just feels like home. We’re proud to be a Texas-exclusive brand and wanted our new sleeves to reflect that spirit. You’ll now find our bouquets wrapped in a bold denim blue sleeve topped with a crisp white star—a nod to our roots as the Lone Star brand you know and love.
Fun fact: We didn’t make this change alone! H-E-B store managers across Texas voted, and denim won by a landslide. So you could say this new sleeve is as Texan as it gets.
Introducing Confetti Boxes
If you’ve been a fan of our “Smile Totes” (those brown floral bags in the coolers at H-E-B), we’ve got even more good news for you. Say hello to Confetti Boxes! These fun, fresh boxes match our new denim blue look and are designed to brighten life’s little celebrations. Whether it’s the celebration of a new job or a surprise “just because” gift, Confetti Boxes are perfect for those everyday moments that deserve some flowers.
What’s Next?
We can’t wait for you to see these changes in-store. Next time you’re at H-E-B, swing by the Bloom’s department and check out our new look. Snap a pic, tag us, and tell us what you think—because nothing matters more to us than our fellow Texans.
This is just the beginning of Lone Star Living’s denim era, and we’re beyond excited to grow with you. From our Texas roots to your home, thank you for being part of this new chapter with us. Stay tuned for more exciting things, and let’s celebrate Texas together—one bouquet at a time!
Lone Star Living has gone denim, y’all.